Author Archives: Matt Borondy

State of the Media 09-09-09

I am watching the President of the United States give a speech to Congress on the LA Times website. I am watching a live video speech by a bi-racial leader of the free world on the website of a newspaper on a link that I found via Twitter. I am talking to people in real [...]
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The Goal: One Blog Post Per Day in September

As a tune up for National Novel Writing Month (aka NaNoWriMo, coming in November), I am trying a more modest writing goal this month: one blog post per day, every day. People call this NaBloPoMo. And while NaNoWriMo is an annual November event only, NaBloPoMo is really pretty much any month you feel like trying [...]
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Identity Theory Featured in Vermont Alt-Weekly

Margot Harrison wrote a nice article about my work at Identity Theory in this week’s Seven Days (that’s the alt weekly here in Vermont, for those of you outsiders). The conclusion? “With content ranging from John Cusack’s views of torture to a wickedly satirical short story about a marketing consultant, IT defies demographic niches, and [...]
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New WordPress Theme Coming Soon

I hope to finally get a custom look going for this site within the next week or two, despite being swamped with other web work this month. The plan is to create a WordPress “child theme” based on an open-source framework like Thematic.
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Digital Media Strategy and Design Links of the Day: August 3rd

“Mastering CSS, Part 1: Styling Design Elements” at Smashing Magazine “20 Kick-Ass WordPress Theme Frameworks For Rapid Theme Development” at Codefusion Lab (which ironically is hosted on Blogspot) “15 Killer Hacks for WordPress that Are Extremely Useful” at wpbeginner And here’s an article on Twitter SEO targeted to job seekers
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New Identity Theory “Issue” Features Tom Grimes, Chat Room Fiction, Gary Lutz

Over at Identity Theory, we tend to avoid regular publishing schedules, but I’ve recently been experimenting with a weekly “issue” system for putting new articles online. This week’s issue features:
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On the Institute of Social and Economic Development Website Redesign Project

Fluency Integrated Consulting has completed the first phase of a website redesign for the Institute of Social and Economic Development (ISED), a D.C.-based organization that works on sustainable economic development projects throughout the globe. ISED’s old site, built using ColdFusion, was years out of date, visually unappealing, and had a major lack of focus and [...]
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Twittering Away My Blogging Time

I have been using Twitter for Identity Theory (@identitytheory) and Fluency (@FluencyBTV), which is taking up the time I’d have otherwise spent on this blog. Usability is really important to creating web content, and Twitter’s interface for creating content is about as easy as it gets. No worries about formatting whatsoever, and brevity is encouraged. [...]
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My Kato Kaelin Ask.com Commercial Appearance

About six years ago, I made a hideously ugly mock “fan” website about Kato Kaelin called “Can I Get a Witness?” The page featured several banal quotes from O.J.’s famous houseguest as well as a “Kato vs. Plato” section.
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Good Fences Make Good Blog Posts, or “Obama and the Age of Anger Fatigue”

As much as I’d like to be freezing in Chicago with the literati right now, I’m instead shockingly not freezing in Burlington, where a spring-like, mid-February rain gave me a free winter carwash this afternoon. Coming up with ideas to post to a non-themed blog is difficult because of the complete lack of “topic fences.” [...]
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