Category Archives: Web Design

Identity Theory Featured in Vermont Alt-Weekly

By Matt Borondy | Published: August 21, 2009
Margot Harrison wrote a nice article about my work at Identity Theory in this week’s Seven Days (that’s the alt weekly here in Vermont, for those of you outsiders). The conclusion? “With content ranging from John Cusack’s views of torture to a wickedly satirical short story about a marketing consultant, IT defies demographic niches, and [...]
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New Wordpress Theme Coming Soon

By Matt Borondy | Published: August 11, 2009
I hope to finally get a custom look going for this site within the next week or two, despite being swamped with other web work this month. The plan is to create a Wordpress “child theme” based on an open-source framework like Thematic.
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Digital Media Strategy and Design Links of the Day: August 3rd

By Matt Borondy | Published: August 3, 2009
“Mastering CSS, Part 1: Styling Design Elements” at Smashing Magazine “20 Kick-Ass Wordpress Theme Frameworks For Rapid Theme Development” at Codefusion Lab (which ironically is hosted on Blogspot) “15 Killer Hacks for WordPress that Are Extremely Useful” at wpbeginner And here’s an article on Twitter SEO targeted to job seekers
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On the Institute of Social and Economic Development Website Redesign Project

By Matt Borondy | Published: July 23, 2009
Fluency Integrated Consulting has completed the first phase of a website redesign for the Institute of Social and Economic Development (ISED), a D.C.-based organization that works on sustainable economic development projects throughout the globe. ISED’s old site, built using ColdFusion, was years out of date, visually unappealing, and had a major lack of focus and interactivity.
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Twittering Away My Blogging Time

By Matt Borondy | Published: March 23, 2009
I have been using Twitter for Identity Theory (@identitytheory) and Fluency (@FluencyBTV), which is taking up the time I’d have otherwise spent on this blog. Usability is really important to creating web content, and Twitter’s interface for creating content is about as easy as it gets. No worries about formatting whatsoever, and brevity is encouraged. Therefore, [...]
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My Kato Kaelin Ask.com Commercial Appearance

By Matt Borondy | Published: February 17, 2009
About six years ago, I made a hideously ugly mock “fan” website about Kato Kaelin called “Can I Get a Witness?” The page featured several banal quotes from O.J.’s famous houseguest as well as a “Kato vs. Plato” section.
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5 Intensely Helpful Web Design Resources

By Matt Borondy | Published: January 13, 2009
I’m working on gradually upgrading the look and functionality of Identity Theory as well as this blog and some other projects, so I’ve been reading a lot more articles on web design lately. The following posts and/or resources have proven exceptionally interesting: 1. Smashing Magazine discusses Textures in Modern Web Design. 2. The always insightful Jeffrey Zeldman [...]
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